REPRESENTATION:
Sometimes words and phrases are not the ideal method of communication due to impracticality, therefore logos are used. The Olympic logo for example represents the values it stands for like unity and the image represents this by the 5 most inhabited continents being depicted as linked rings. Words and phrases are different as they represent ideas but do not look like what they are describing. For example the word mountain gives no clues as to what a mountain actually looks like as it doesn't have the same physical features. Although we can clearly describe a setting to someone and have them envision it, there are many ways to say the same thing and this can make communication difficult.
EG:
Terrorist - has negative connotations
Freedom Fighter - has positive connotations
Newspapers may feature these titles and dependent on which they choose they can influence their audience to share a negative opinion or a positive one.
STEREOTYPES:
Stereotypes can take form in a number of ways; whether it's a colour scheme or a public figure stated as being representative of a whole population. We see stereotypes everywhere. For example when you go shopping for a birthday card the girls ones are typically pink, whereas the ones designed for boys are blue. Stereotypes can manifest themselves in the form of words but it is easier for audiences to understand images and examples.
Like representations, the media use stereotypes to make the job of consuming the text easier for the audience. By using stereotypical descriptions of people they immediately have an idea of the type of person or place being described.
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