Daily Mail:
*Declarative generalisations - 'men can only do one thing at a time', 'why he can't find things'. Due to these statements being declared it implies to the audience that the Daily Mail know what they are talking about and that their opinions are sacred.
*Exclusivity - 'sex: the REAL differences'. This implies that the Daily Mail are the only ones offering the truth about sex and that any other publication you read on the topic isn't telling the truth or they don't know the secret that the Daily Mail do.
*Adverts stereotypically tailored to females - 'TOWIE star showcases her taut tummy [...] skimpy and suntanned', 'my biggest regret is being fat', 'Kelly Rowland showcases her toned legs in tiny denim shorts'. Articles all revolve around beauty standards and celeb couples.
Cosmopolitan:
*Use of hashtags and abbreviations - aiming to appeal to a younger audience or an online demographic (seeing as the article is online.)
*Share to Facebook/Twitter links - also aiming for a younger audience and by sharing trying to reach more people or spark up conversation on social media.
*Use of 'we' - pronoun is used to make the Cosmo writers appear as a team in conversation. Also to make it sound like the opinion they are stating is popular with a wide variety of people as 'we' is plural rather than 'I'.
*Pink house colours and font - stereotypical and connotes femininity
*Adjective choice - 'gorgeous', 'most popular' (superlative), 'cool-girl'. Empty adjectives or hyperbolic.
The Guardian:
*Intertextuality - references to other texts and writers integrated throughout. Suggested wider reading to create a clear idea to reader what point they are making or to give readers other things to look at if it interests them.
*Advertised articles - 'Most popular' regarding politics and celebrities. Not gender specific or related to the topic of the article they appear adjacent to.
*Statistics - increases formality and creates the impression that the publication is well-informed on the topic.
*Rhetorical questions - used to engage their reader in thought reading the topic by asking important key questions and perhaps evoking a discussion on social media (share buttons feature at the top of the page).
Huffington Post:
*Statistics - also features references to meta-analyses done by many social scientists to draw conclusions on the differences in language use between the genders.
*Intertextuality - reference to the book 'Men are from Mars, Women are from Venus' and features anecdotes surrounding that.
*Ending in a question - evokes debate and also increases the likelihood for sharing online as the share buttons feature directly below.
*Imperative - 'Follow [...] on Twitter', 'Go on a popular news site and [...]'. Makes reading an active experience for the reader.
The Independent:
*Meta-analysis
*Rhetorical questions or questions to start conversation - title is a question which implies that the article will answer said question and will draw in the attention of the reader if they want to know the answer.
*Time frames - 'earlier this month', 'this week'. Gives the impression that this article is new and fresh and is one of the few you will find on this topic as it is recent.
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