Firstly, the logo is for Cancer Research UK and is a declarative statement written in an old-fashioned typewriter font. This connotes that cancer has been around for decades and the battle has been a long one. This links to the theme of war that is present due to the font and the statement being laid out in a slightly wonky line which resembles the front line. This idea is reinforced by the use of the verb 'fighting', implying that this battle is aggressive and potentially lengthy. The auxiliary verb 'are' featuring in front of 'fighting' tells us that the battle is present and a current issue.
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