MEANING AND REPRESENTATIONS: ARE YOU MAN ENOUGH ADVERT

TEXT A

Text A, an advert for male nurses, creates meaning and representations through text-image cohesion. The title of the advert reads in a bold black font: 'ARE YOU MAN ENOUGH... TO BE A NURSE?'. The use of the bold text in a dark colour mean it stands out against the white background, making it the centre of attention. The title, through the use of the direct address personal pronoun 'you', is an example of synthetic personalisation as it appears to be posing the question to the individual reading the text. Graphologically, the imagine in the middle of the advert features 9 males stood directly facing the camera and making eye-contact with the reader. By using language and imagery to link together, the message that they want 'you' as a male nurse is strengthened and readers are more likely to do more research into the topic or feel compelled to join. 

Stereotypical masculinity is depicted in this advert through the dark and bold house colours of the advert which directly juxtapose one another and through the powerful body language of the men. By using dark colours against a white background it connotes harshness, bluntness and is straight to the point. This imitates the message the advert is posing as it is also straight to the point and simple  - they need more male nurses. The body language of the men also contributes to this idea as their postures are powerful and strong, featuring crossed arms and a firm stance. This signifies their solidarity and dedication to the male nurse profession.

At the bottom of the text the job description is summarised through the use of the advective rule of 3 and a multitude of buzz words. The text uses the word 'career' to describe the vocation as it connotes dedication and a lifetime choice rather than a 'job' which connotes a laborious task. The use of the adjectives 'intelligence', 'courage' and 'skill' in a group of 3 are utilised to sell the career as well as make it memorable for the reader.