Thursday, 25 May 2017

FEEDBACK/KEY TARGETS:

DIALECT LEVELLING:
http://erinslanguageblog.blogspot.co.uk/2017/05/time-to-say-ta-ra-to-ar-ere-accents.html
*state audience
*caption image (make use of text conventions)
*ending should come back to argument - should we speak more similarly?
*good voice/style
*needs to examine pros and cons of argument with more AO2 detail
*link more to source material 

COMPARISON OF DAILY MAIL AND THE GUARDIAN:
*reference to diachronic language change in intro
*be more objective
*analyse, don't describe 
*analyse techniques in Humphrys quote
*keep to academic register
*needs more close terminological analysis of meanings and representations

PRESCRIPTIVISM VS DESCRIPTIVISM:
*'prescriptivism vs descriptivism' needs adapting
*continue the extended metaphor in the title
*prescriptivism is too broad, modify it to 'linguistic prescriptivism'
*work on guiding and positioning the reader
*needs more support for David Crystal's argument throughout for increased cohesion
*more AO2 
*focuses are cohesion and guiding reader

LANGUAGE AND GENDER:
*needs title - artificial sexism and new/old ideas about language or teaching people how they should talk
*use conventions -picture of robot and caption about AIs learning stereotypes
*more of a hook or reason for writing - Baxter's theory applied to May?
*use synonyms like hypothesis to avoid repetition of 'theory'
*more detail about how theories have built on Lakoff's deficit, despite it being problematic
*more on the idea of teaching the value of women's language so apologising for linguistic choices is no longer necessary
*more theory like Cameron

Friday, 5 May 2017

CLA QUESTIONS:

SPOKEN LANGUAGE
1. What is phonemic expansion and contraction? Explain why this happens.
Occurs during the babbling stage, the number of different phonemes used increases (expansion). However later on at 9 to 10 months the child discards the phonemes (contraction) that aren't part of their native vernacular as they won't need them to communicate. Studies on babies of varying nationalities support this as they make different babbling sounds.

2. How is turn-taking encouraged in early speech development? Why is it important?
Games are often used to teach the 'rules' of turn-taking, such as passing a ball between each other. Children are also told it's 'Mummy's turn' or 'your turn'. Imitation is also key in turn-taking as it signifies anticipation for a turn as well as how to respond. 

3. What is a phoneme and what is a grapheme?
A phoneme is the smallest unit of distinct sound from a word and words are made up of multiple phonemes. Whereas a grapheme is the smallest unit of a word in a writing system, like a certain letter or group of letters.

4. Which phonemes develop later than others? Whose research (‘Fis’ phenomenon) suggests it is articulation rather than not knowing the difference?
Consonants at the ends of words tend to be the last to be fully developed - this is seen in the 'Fis' phenomenon as the child was unable to produce the blended phoneme 'sh'. However this also demonstrates that the child can comprehend the correct phoneme to use before they possess the motor ability to produce the sound.

5. What is a protoword?
Protowords are words (typically cv patterns) such as 'gaga' and 'baba' that mimic the real word the child is attempting to say. For example: Deb Roy's son in his transition to using the word water started saying 'gaga'  then 'wawa' - the protoword. 

6. What is a holophrase?
A holophrase is the first stage of meaningful speech in the prelinguistic stage, where one word is used to express a whole concept/idea (holophrasis). Eg: A child will say 'up' when they want picking up or 'food' when they are hungry.

7. What are the four categories of first words according to Katherine Nelson (1973)?
Naming things - ball, dog, cat, pen
Actions - give, put, up
Social - no, hi, bye-bye
Modifiers - nice, more, that, this

8. What is positive reinforcement?
Positive reinforcement is encouraging a behaviour by giving a reward such as praise, a smile or a physical treat.

9. What is negative reinforcement?
Negative reinforcement is the act of taking away a negative stimulus as a reward for executing a desirable linguistic behaviour.

10. Explain the following stages of children’s linguistic development according to Jean Aitchison:
a. Labelling - linking words to objects and understanding that things can be given names
b. Packaging - exploring where these labels are applicable and stretching these names = over/underextension occurs until confident in meaning
c. Network-building - understanding similarities and differences in words and identifying differences


11. Explain the following stages of children’s linguistic development according to Piaget:
a. Sensorimotor - (Birth - 2 YO) Child is learning about the world through their movements. Object permanence and other ideas are learnt through assimilation and accommodation.
b. Pre-operational -(2 - 7 YO) Use words and images to represent objects/ideas, linking symbols to concepts. Very egocentric and think about things in concrete terms although their language is improving.
c. Concrete operational - (7 - 11 YO) Gain logical thinking processes, understanding conservation and applying these reasoning skills.
d. Formal operational - (12 YO +) Abstract thinking applied to theoretical problems and concepts, more ethical and social debates with reasoning.


12. What is Mean Length Utterance (MLU) and what can it tell us about a child’s language proficiency?
The mean length of utterance is a measure of the number of morphemes (the smallest unit of a word with meaning) in an utterance (an approximate sentence of speech). We assume that the higher the MLU, so the more morphemes per utterance, the more complex the speaking ability of the child.


13. Define the following stages in terms of a child’s grammatical development:
a. One word/holophrastic - One word is used to convey an idea, like 'up' signifies that the child wants to be picked up, 'food' signifies that the child is hungry, etc..
b. Two-word - Mini-sentences with simple semantic relations, slightly more detail than holophrastic stage.
c. Telegraphic - Sentences are not yet fully functional (like a telegram, the sentence includes all the information required for sense to be made of it).
d. Post-telegraphic - Sense of grammar emerges and this is applied to create more complex sentences.


14. What three stages of negative formations did Ursula Bellugi discover in young children?
STAGE 1 - 'No' put at start or end of utterance - 'no wear coat'
STAGE 2 - 'No' placed in the middle and next to a verb - 'I no like it'
STAGE 3 - Use 'don't' or 'can't' - 'I don't want to...'
(STAGE 4 - Use do not or can not correctly and precisely - 'I do not think...')

15. What does LAD stand for? Which theorist suggested we have a LAD? What is a LAD?
Chomsky's Language Acquisition Device / Universal Grammar is the idea that children have an innate sense of grammar and syntax which they apply when learning language. For example they instinctively know how to combine a verb and noun to create a coherent sentence and this is true for children of all languages.

16. What is a virtuous error? Give examples.
The mistakes a child makes when developing their language abilities, typicallt over/under applying certain grammar rules such as adding or forgetting a suffix or getting syntax slightly incorrect. Eg: I runned instead of I ran, he swimmed instead of he was swimming or he swam.

17. What are overextension and underextension? How do they contradict Skinner’s ideas?
Overextension - chid uses a single word to describe many different things: 
BY ANALOGY - inferring a similarity between objects, like referring to anything round as a ball
BY CATEGORY - using one word to label all things in that category, such as calling all animals horse

18. What is Universal Grammar?
(LAD) Children have an innate genetic component to their language understanding and this device aids them in communication.

19. How are Bruner and Vygotsky's theories similar and different? Give examples and use terminology.
Both Vygotsky and Bruner value the importance of socialisation on language development. Bruner highlights the importance of CDS (child-directed speech) and believes that it's a key aid in communication for children - also referred to as scaffolding which links to Vygotsky. The ZPD is based on the principle that children have different zones to their knowledge and to reach their full potential assistance from adults is required and this is called scaffolding. Assistance can be anything from general encouragement or specific demonstration/instruction. Due to this theories, both Bruner and Vygotsky fall on the nurture side of the CLA debate.

However Bruner's theory has a slight biological link in its stage theory. Bruner believes that as children grow older their intelligent minds create different coding systems and this is the reason for certain behaviours expressing themselves at certain ages - such as a baby making a rattle shaking action w/out the rattle as in the enactive representation stage any memories are action-based. Vygotsky's theory is purely focused on socialisation and cooperative learning. As the child gets older the actions that others involve them in mature and so their development progresses.


20. How are Halliday and Dore’s categories similar and different?
Both theorists agree that child language focuses on needs and requesting actions, such as asking for a parent to do something for them however their reasons why differ. Halliday believes that these demands are used to satisfy a particular need but also to control and influence the behaviour of others. Whereas Dore simply thinks that these are demands without any motive to control or be dominant. Halliday's categories focus more on wider explanations for language such heuristic - used to widen understanding of their surrounding environment. Dore on the other hand views child speech as more basic and believes techniques are used to gain attention (calling) and to greet others rather than aid their cognitive development. 

21. What is egocentric speech?
Repetitive phrases that a child speaks when alone as a method of practising what they've learnt - eg: a running commentary on what they're playing with their toys. 

22. Child-led discourse?
*couldn't find anything online so I guessed*
Child-led discourse is the name given to conversation initiated by the child. They may use items in their surroundings (local topics) to base conversation on and use interrogatives to direct conversation.

23. What are some useful features of CDS to discuss in an essay and why?
GRAMMAR - simpler constructions with fewer verbs, modifiers and adjectives, links to Deb Roy's findings that just before a word is added to a a child's vocabulary, those around them use the word in basic syntactic structures
PRAGMATICS - support, signified linguistically through expansions and re-castings but also through body language. Highlights importance of socialisation and support from others to develop language rather than simply stating lang comes from a biological device. Also evidence for Vygotsky's scaffolding.
LEXIS AND SEMANTICS - increased used of dynamic verbs and concrete nouns, supports Nelson's theory of the word categories first established.

24. What does recast/reformulation mean?
Reformulation is a type of modelling in which an adult repeats back an utterance said by the child however they correct any errors. Eg: 'mummy me want the ball please', 'you mean i want the ball please'. Positively reinforces the correct uses by repeating them back and also corrects non-standard uses.


25. What does LASS stand for and whose theory is it?
Bruner's LASS was created in opposition to Chomsky's LAD - parents support/scaffold linguistic development by frequently asking the child questions and actively using their surroundings to trigger conversation (eg: paralinguistic traits like pointing). Emphasises socialisation as opposed to biology and nativism like Chomsky. 


26. Define the following theories and say who the theorist(s) are for each:
a. Nativist - Chomsky, language is innate and each child has a natural sense for syntax and grammar for their specific language.
b. Behaviourist - Skinner, applies behaviourist laws of operant conditioning and reinforcement to language development.
c. Social interactionist - Vygotsky/Bruner, interaction and social scaffolding aids communication. 
d. Cognitive - Piaget, language development is parallel with cognitive development and is gained as a result of children learning logic and reasoning.
e. Critical period - Lenneberg, ends around puberty when the brain decreases in plasticity, if a language isn't learnt by this point the child will never be fluent.










Tuesday, 2 May 2017

TIME TO SAY TA-RA TO AR' 'ERE ACCENTS?

*With artificial intelligence and voice recognition technology slowly being integrated into our daily lives, the dialects of Britain may be facing an accent-identity crisis*

''SIRI, tell ma, where's you to?''
''Sorry, I did not get that''
''Tell ar' ma where's she to?''
''I could not find an 'armour' in your contacts''
''Bloody 'ell, TEXT MUM SAYING WHERE ARE YOU?''

An easily recognisable struggle for any thick-accented folk out there; voice recognition technology, such as Siri and Amazon's Alexa, simply have no clue what on Earth you're on about. But will the many accents of Britain disappear before the problem does?

Making judgements and sweeping generalisations about you based on your pronunciation of the word 'scone' is something we are likely to have all done, nevertheless your voice is also unique to you and is packed with quirks that your family and friends adore. It forms part of your identity. Your linguistic fingerprint reflects where you've been and who you surround yourself with. A ComRes poll as part of an ITV Tonight investigation asked 4,000 Brits what they thought the most intelligent, friendly and trust-worthy sounding accents were and the general consensus was as follows:



RP was rated as the most intelligent sounding, Devon was labelled as having the friendliest accent and both RP and Devon were top for trust-worthiness. However across the board accents like Brummy and Scouse were generally rated as unintelligent and unfriendly, signifying these prejudices are very real and their speakers are likely to feel the brunt of it too during interviews and first impressions. 

So, could accent levelling be an unconscious response to these judgements and people no longer want to be held back by their differing diphthongs?

Another explanation for this shift in dialect variation is the tolerance of technology. As mentioned previously, any Geordies or Bristolians are likely to relate to the language barrier you have between yourself and your phone - which almost always results in a poor attempt at an impression of the Queen just to ask where the closest Nandos is. But as Artificial Intelligence develops, surely it will become more tolerant of thick accents or we may have all succumbed to Received Pronunciation before this happens. John Oliver acknowledges this issue in his recent interview on the Tonight Show Starring Jimmy Fallon. The topic of conversation shifts to language barriers and whether he, as a Brit living in the States, has suffered any awkward miscommunications due to his accent. John Oliver is quick to mention automated machines and how they 'batter you into submission' to using a 'sedated John Wayne' style American accent and other audience members agree - so the UK isn't alone here. 

Protesting for linguistic individuality, HSBC Bank are embracing our quirks and have recently introduced voice-recognition passwords, as opposed to a code or fingerprint, to maximise security. Their new biometric banking system obtains data on your voice, noting 50 physical and 50 behavioural characteristics which are unique to you. Allowing you access to personal information after speaking gibberish to your phone for approximately 15 seconds. If we converge further then it'll be interesting to see whether HSBC's biometric system also suffers.



*Unfinished, unsure on how to end/round up ideas*

Saturday, 22 April 2017

CLA - PHONOLOGICAL DEVELOPMENT:

PRELINGUISTIC FEATURES:
In the first year we see:
*Crying
*Cooing
*Babbling, rhythmic and melodic
*Phonemic expansion and contraction
*Repeated consonant-vowel patterns

AVERAGE AGES:
*AGE 2 1/2 - Can pronounce all vowels and 2/3 of consonants
First consonants mastered tend to be: b d m n h
*AGE 4 - Struggles with a few consonants but confident elsewhere 
Difficulty tends to arise with pronunciation of consonants at the end of words rather than the beginning.
*AGE 6/7 - Confident use of all phonemes.

SIPLIFICATION MECHANISMS:
If the child repetitively struggles with pronunciation then they utilise a variety of techniques to overcome these difficulties and still communicate:
*DELETION - Omitting the final consonant of words - ca(t), bow(l)
*CONSONANT CLUSTER REDUCTIONS - Clusters of consonants are difficult to produce so they are reduced to smaller units - nake for snake, pider for spider
*DELETION OF UNSTRESSED SYLLABLES - Omitting the opening syllable of polysyllabic words - (ba)nana 

*SUBSTITUTION - Substituting another phoneme/sound in to replace another - dere for there, pip for ship
*ADDITION - Extra vowel sound added to the end of the word to create a CV pattern as used in babbling - dog to doggie, pig to piggy
*REDUPLICATION - Repetition of the whole syllable in a word - choochoo
*ASSIMILATION - Changing only one consonant or vowel directly for another - gog for dog

INTONATION:
As the child matures and their linguistic abilities strengthen, they use varied intonation to express further meaning. The motor ability to vary intonation is gained at a young age however understanding of the connotations still develops all the way up to teen years.
* 'my car' vs 'MY car' ---> stress on 'MY' has implied meaning of not wanting to share and strong possession.
*CRUTTENDEN 1974 - Investigated the effect of intonation on children and adult predictions of a football score. Found the adults successfully predicted the winners based on the intonation stressed on the team name over the voice-over but the children (aged 7-11) were significantly less successful than the adults.

AITCHISON:
'It is unlikely that a new born baby or child under one year realise that the sounds that come out of people’s mouths ‘stand for’ things and actions’ - 1987
*Aitchison drew links between a child's semantic and lexical growth:
STAGE 1 / LABELLING - Linking words to objects and understanding that things can be given names.
STAGE 2 / PACKAGING - Exploring where these labels are applicable and stretching these names = over/underextension occurs until confident in meaning.
STAGE 3 / NETWORK BUILDING - Understanding similarities and differences in words and identifying opposites.


ARTICULATION:
*PLACE OF ARTICULATION = the place in the mouth the sound originates

BILABIAL - produced with the two lips
INTERDENTAL - tongues between teeth
ALVEOLAR - produced at alveolar ridge
ALVEIO-PALATAL - starts at alveolar ridge then straight to palate
PALATAL - produced at palate
VELAR - produced at velum/soft palate
GLOTTAL - produced at glottis, upper larynx

*MANNER of articulation = the way the sound is produced

PLOSIVE/STOP - total stoppage of airflow in mouth - voiceless: t, k, p voiced: b, d, g
FRICATIVE - partial use of vocal tract producing audible friction - voiced/voiceless: f, th
AFFRICATIVE - stopping airflow then partial release into a fricative - ch, j
NASAL - stopping airflow in the mouth but allowing it to continue in nasal cavity - n, m
LIQUID - give impression of water flowing - r, l
LATERAL - touching tongue to roof of mouth and letting air pass either side - l
APPROXIMANT - consonant produced without turbulence or blockage of airflow - l, y, w

Friday, 21 April 2017

MORE CLA THEORISTS/RESEARCH:

BERKO AND BROWN: FIS PHONOMENON - 
*Perception of phonemes comes before production
*1960 - Berko & Brown: child referred to toy fish as 'fis', when asked if the toy was his 'fis' he responded no but when asked if it was his 'fish', he'd respond yes.
*Shows that although he lacked the motor ability to create the phoneme 'sh', he was able to hear it and comprehend that 'sh' was the appropriate phoneme for fish. 
*Example: https://www.youtube.com/watch?v=6tmlhQAlP5c
Eve describes her toy fish as a 'jep' but when the mother responds 'your jep?' she protests and begins to get frustrated as she is trying hard to pronounce 'fish' even though it is out of her capabilities at the moment. But when asked if it's her 'fish' she responds: 'yes, jep!' and sounds relieved that the mother got it right. 

JEAN BERKO: WUG TEST - 
* 1958 - Testing knowledge of grammar when applied to gibberish words - if children memorise all that they hear, without analysing the morphemes, how will they react when encountering words they've never heard before? It can't be on their grammar lists if they haven't heard it before.
*EG: 

This is a Wug <'-'>
Now there's another one <'-'> <'-'>
There's 2 of them. There are 2 ........ (Child finishes sentence) WugS.
*Indicates that we remember more than just words and word combinations.
*Children must have a more complex understanding of grammar than initially thought - supports Chomsky's Universal Grammar rather than imitation as words had never been heard before.
*Wug test also used in other countries and has application to many languages.

NELSON: FIRST WORDS -
* http://the-language-cru.blogspot.co.uk/2013/05/katherine-nelson.html
*Against Piaget as she views CLA as a 'bridge between a child's social and cultural growth with their growing knowledge of the world'.
*1973 - Study of the first words of 18 children and classified the first 50 words a child learns:
NAMING THINGS - Ball, Dog, Car, Baby, Mummy, Daddy, Shoe
ACTIONS - Give, Put, Down, Stop, Sit
SOCIAL - Hi, No, Bye-Bye, Yes
MODIFIERS - Nice, More, This, Dirty
*The largest group of words (60%ish) were nouns for people, animals and objects, followed by demands/actions and then modifiers and social words.
*Local topics tend to make up the first set of words and Nelson found that objects that are small and handled by kids are the first spoken, unlike large objects like houses etc. 

PATRICIA KUHL: STATISTICS - 
*Why can't we preserve a language by speaking to adults? Agrees with the critical period that our ability to learn language is at a pinnacle up until age 7 where it gradually slopes off until puberty. 
*Kuhl focuses on the 'first critical period in development' - where babies try to master the sounds used in their own language.
*Head turning task used: Baby on mother's lap and sounds played of different phonemes. Timing of head turning is measured to distinguish the sounds they recognise and acknowledge. Found that babies can distinguish between all sounds of all languages but adults are culture-bound listeners - this changes before they turn 1.

*During this period babies are taking statistics on how their parents, and the adults speaking their intended language around them, speak.
*EG: Statistics of English and Japanese are very different: 
*These statistics change the brains of babies and thus shape them into culture-bound listening adults.

*Kuhl exposed American babies during this critical period to Mandarin (12 sessions in 1 month) and found that they had taken on board the statistics just as well as the native babies in Taiwan who had been listening for 10 months.
*They ran further tests in which babies were exposed to Mandarin through TV, just audio and through human interaction and found that only social interaction taught them the statistics. (Support for importance of socialisation in CLA).

DEB ROY: BIRTH OF A WORD -
*Cameras and microphones in every room set on continuous capture
*3 years recorded, 90,000 hours of video, 1240,000 hours of audio, 200 terabytes, over 7 million words transcribed - all to understand the social influence on language acquisition
*1 - 1.5 years old, son learned the pronunciation of water from gagagaga to gaga to guga to wada to wader to water ... however this wasn't linear as he between making progress would return back to gaga between steps.
*Why are certain words born first? Parent speech decreases in complexity just before a word is learnt and then slowly ascends back - caregivers are systematically and subconsciously restructuring their language to assist learning (scaffolding).
*Context: the word water is predominantly heard in the kitchen and thus that's where it is mainly spoken and 'bye' is mainly used at the door (highlights importance of context and environment).

BELLUGI: NEGATION -
*1966 - Proposed a stage theory in the formation of negatives.
*Believes that children find it hard to immediately form negatives correctly so they learn in stages:
STAGE 1 - 'No' put at start or end of utterance - 'no wear coat'
STAGE 2 - 'No' placed in the middle and next to a verb - 'I no like it'
STAGE 3 - Use 'don't' or 'can't' - 'I don't want to...'
STAGE 4 - Use do not or can not correctly and precisely - 'I do not think...'

PRONOUNS - 
*Same sort of idea with pronoun development:
STAGE 1 - Uses own name (Third person) - 'Poppy play'
STAGE 2 - Acknowledges 'I' and 'Me' (First person) - 'Me eat food'
STAGE 3 - Correct form 

Tuesday, 18 April 2017

OPINION ARTICLE - CATCH IT, BIN IT, KILL IT: PRESCRIPTIVISM VS DESCRIPTIVISM

(Not the best so just some ideas thrown together)

https://www.theguardian.com/commentisfree/video/2016/apr/20/grammar-snobs-are-patronising-pretentious-and-just-plain-wrong-video#comment-72877318


Do you suffer from chronic irritation at the sight of a misused apostrophe? Do you tense up when someone begins a sentence with 'and' or 'but'? Are you unable to stop your entire body twitching when someone writes defiantly instead of definitely, or pacifically instead of specifically? Then it sounds like you have a textbook case of prescriptivism - a linguistic syndrome, almost an epidemic. Prescriptivism is the name given to the belief that language shouldn't change and should only be used as originally intended. Prescriptivists hold the view that any non-standard uses of the English language are simply incorrect and quite frankly disgusting. If this all sounds familiar to you then don't be offended! You'll find fellow sufferers in the comment section of Guardian articles and deep in the abyss of Reddit. But where did the outbreak start? Language change and standardisation have been hot topics for linguists for centuries and evolution in technology, war and fashion have fuelled the discussion but the debate is far from settled.

Time for a brief run through history to gather a sense of the argument and where we stand: 1476, Caxton's printing press is released and the ignition to the language change argument is set ablaze. Previous spellings for words are simply cast out due to there either being a technical issue with printing certain spellings (hence the use of the long S in many shakespearian texts) or publishers take responsibility into their own hands and choose spellings which they rank as being most popular. This is followed by an onslaught of dictionaries and language guides from almost half the English speaking population as they each felt their dialect was superior and most efficient. And thus the prescriptivist attitude was born. People began to order Englishes into a hierarchy of most to least desirable to rid of certain traits and although today our language is fairly standard there are some areas of grammar causing dispute.


Prescriptivist attitudes are no mystery to linguists either. Jean Aitchison, a Professor of Language and Communication at the University of Oxford, developed a few theories to attempt to explain the views of prescriptivism and why we aren't all just accepting of language change and its inevitability. 

1) Damp Spoon Syndrome - 'wrong or bad English' is a result of laziness and, like those who leave a damp spoon to soak in the sugar bowl, it sticks and people cannot be bothered to correct themselves. 
2) Infectious Disease - linguistic diseases are spread between people with no control or preventative medicine. People catch 'poor language' and spread it amongst their peers with no say in the matter.
3) Crumbling Castle - our language was once a beautiful archaic castle sat upon a hill and should be frozen this way in time forever and preserved but language has never been at a pinnacle - so when would we save it?
But Aitchison however is a representative of the opposing team - the descriptivists.

Descriptivism is the antithesis of prescriptivism as the argument supports language change and accepts that it is necessary and useful. Descriptivists never judge language as 'incorrect' or 'mistake-ridden' but instead they comment on how 'non-standard' it is. The descriptivists are the optimists in the argument as they look back in history to appreciate how far we have come linguistically and theorise about the potential English has to expand even further. Well-known linguist David Crystal is quotes as saying ''the only languages that do not change are the dead ones'' and in my eyes this summarises the debate perfectly. If language was a person we would expect them to learn through experience and grow so why stop this process?

So the next time you catch your nose running at the sight of the latest internet coined slang term, consider the creativity that goes into language and don't take someone's voice away. 





Monday, 17 April 2017

MEANING AND REPRESENTATIONS: ARE YOU MAN ENOUGH ADVERT

TEXT A
Text A, an advert for male nurses, creates meaning and representations through text-image cohesion. The title of the advert reads in a bold black font: 'ARE YOU MAN ENOUGH... TO BE A NURSE?'. The use of the bold text in a dark colour mean it stands out against the white background, making it the centre of attention. The title, through the use of the direct address personal pronoun 'you', is an example of synthetic personalisation as it appears to be posing the question to the individual reading the text. Graphologically, the imagine in the middle of the advert features 9 males stood directly facing the camera and making eye-contact with the reader. By using language and imagery to link together, the message that they want 'you' as a male nurse is strengthened and readers are more likely to do more research into the topic or feel compelled to join. 

Stereotypical masculinity is depicted in this advert through the dark and bold house colours of the advert which directly juxtapose one another and through the powerful body language of the men. By using dark colours against a white background it connotes harshness, bluntness and is straight to the point. This imitates the message the advert is posing as it is also straight to the point and simple  - they need more male nurses. The body language of the men also contributes to this idea as their postures are powerful and strong, featuring crossed arms and a firm stance. This signifies their solidarity and dedication to the male nurse profession.

At the bottom of the text the job description is summarised through the use of the advective rule of 3 and a multitude of buzz words. The text uses the word 'career' to describe the vocation as it connotes dedication and a lifetime choice rather than a 'job' which connotes a laborious task. The use of the adjectives 'intelligence', 'courage' and 'skill' in a group of 3 are utilised to sell the career as well as make it memorable for the reader.